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Seller's Guide To Flipkart : All You Need To Know

Updated: Dec 4, 2020












With the E-commerce industry booming, the question on every aspiring small business owner or entrepreneur is ‘Should I start a physical store or an online one?’ The physical stores, though still having traction, are a thing of the past for anyone looking forward to starting a new business. The last decade has transformed our lives with the advent of the internet and its power to connect people in spite of location. As a consequence, the e-commerce sites attract the majority of sales owing to the plethora of conveniences they allow to the consumer. You can shop or browse anything from anywhere in the world. You can even compare other products and choose the best one for you without ever physically touching or seeing the product.


Flipkart is among the largest e-commerce marketplaces in India, selling products online from clothing and electronics to baby care, ebooks, home appliances, and jewellery. Started in 2007 by Sachin and Binny Bansal, it has grown exponentially to reach a vital position in the Indian online marketplace. If you plan on selling your own product online, Flipkart India is doubtless the go-to e-commerce platform to get your business to take off and skyrocket in a narrow period of time.


This complete guide will help to explain to you in detail “How To Sell Online On Flipkart.”


Flipkart is now a market leader generating millions in annual revenue in India’s E-commerce industry. It provides a massive platform for sellers. The reasons and advantages of selling on Flipkart have a lot to do with overcoming the drawbacks of getting into a physical retail store.


Let me clarify my point here with an explanation: If you wish to start a business with a little capital and are considering to open a small Offline Shop, then the priority is to choose a locality for your new shop. The shop needs to be located in an area that should either be a non-residential area or commercial area. The main reason to choose a commercial area is to draw in many customers who are already there to shop. So setting up a shop in a commercial area with similar establishments will make it visible to everyone walking by. If you want to attract customers towards your shop, then you will need to advertise; decorate the interior of your shop for attracting customers and also maintain it on a day to day basis. Even after doing all these things, how many people will visit your offline store these days? Well, you can never be sure. The majority of individuals who visit your store probably reside in your shop’s locality, which you may consider to be a good thing, but it’s awful for business. In a physical shop, you need to conduct business within working hours; pay labour charges for the workers, pay a monthly rent for the shop, etc. If you are opening a garments shop, then you can only sell clothes. Your shop may be selling all kinds of dresses, but an offline shop is restricted to selling only one type of product, which in this case is garments and its accessories. A garments shop will probably not sell stationery items, because no one wandering into it is coming there to buy stationery or expects you to sell them (I mean you could but you really shouldn’t). Even to sell related things such as shoes or accessories, you need to create divided sections in your already encumbered shop. To overcome this drawback and sell multiple genres of products at a time, you can make use of Flipkart even as a secondary marketplace. Flipkart is an Online Megastore or E-commerce marketplace, wherein the website is online 24x7x365. So you can sell products at any time. Flipkart will also increase your product’s reach because your product will be visible to all the customers who are located even in the farthest corners of the country. To make this point crystal clear, Imagine a person residing in Delhi or any other city wants to buy your product, he will be able to purchase through Flipkart. This increases the sales of your product when compared to your offline shop since you get passage to a flood of traffic through the internet. You will also be able to sell as many products as you want in Flipkart in diverse categories, as there is no limiting factor put forth by the e-commerce giants.


How To Deliver Your Products To Your Flipkart Customer?


Now that you’ve decided to sell your products online, a question holds you back – how will you deliver your products to customers residing all over the country? There is no need to stress yourself regarding this as Flipkart takes care of the entire delivery process. The only thing you need to do is neatly pack your product and keep it ready for dispatch. Even the materials which are required for packing like Packing wrappers, tape, and everything else, will be provided to you by Flipkart. The Flipkart dispatchers will come to your place, collect your packed products and deliver them to the respective customers. So with the help of this marketplace, your business is made simple, and your profits are significantly increased. E-Commerce Gaining Huge Growth In India Online retailing is made possible through the enormous growth of technology in India. The exponential growth of the internet has paved the way for E-Commerce. Electronic Commerce or more popularly ‘E-Commerce’ is a process where a business is carried out through an electronic medium like the internet. E-Commerce also helps customers to buy and sell their products quickly. The major requirement for a seller to start online retailing is a proper Internet connection. It also helps if you provide clear pictures of your product to be displayed on Flipkart to enlighten the customers about your product.


How To Sell On Flipkart?


It’s easy to start selling on Flipkart. All you need to do is to follow these three simple steps:

First, you need to create an account with Flipkart, Verify your business, Start Selling on Flipkart


1. Becoming a Seller on Flipkart / Creating An Account

A person who is interested in selling his/her product on Flipkart must first become a member with Flipkart. Before deciding to sell on Flipkart, you need to be sure regarding having mandatory documents like a PAN card, GSTIN Number, Bank Account number, a Cancelled Cheque and an Address Proof for becoming a seller with Flipkart. It is effortless to join Flipkart as a seller; all you need to do is to follow the steps below:

  1. Go to seller.flipkart.com for registration.

  2. Enter your email ID and Mobile number in “Register Today.”

  3. Click on “START SELLING” button.

Enter the following details on the account creation page:

  1. Enter your full name.

  2. Enter your Pin Code.

  3. Select your Product Categories from the drop-down list.

  4. Now create a new password for Flipkart seller account.

  5. Type the below-mentioned letters in the box.

  6. Click on the Submit Button.

  7. Verify your Email address by clicking on the verification link received via Email from Flipkart.

  8. Then provide your contact details and primary product type.

  9. Fill in your Business details like PAN and TIN.

  10. Enter your Bank details.

  11. Enter your Display Name and the Description of your Business.

  12. Click on the Save and Continue button.

Thus, you have completed your registration with Flipkart. Upload the required documents on the welcome page.


2. Verification of your Business

The mandatory documents are listed below:Business EntityTax RegistrationBank AccountBusiness RegistrationBusiness Registration is something the seller should provide, including business-related documents and information during the Flipkart Registration Process. It helps to verify if you are legally allowed to practice a trade.Depending upon the documentation, business is registered in the following categories:

a: Individual/Sole Proprietorship

b: Private Limited Company

c: LLP (Limited Liability Partnership) / Partnership Firm

d: Trust and Foundation


a: Selling on Flipkart as an Individual/Sole Proprietorship- A sole proprietorship is perceived as a business wherein an individual decides to sell the products on his/her own name in Flipkart. The drawbacks of being an individual seller in Flipkart are, they can only afford a small bank loan up to a particular limit. It is not easily transferable, and it does not offer LLP to the seller. You will also not be able to onboard any new Partners. Documents to be provided if you choose Sole Proprietorship are


IDENTITY PROOF (any)

Passport of the seller / PAN card / Voter’s ID / Driving License / Statement of bank account registered on Flipkart payment gateway / Letter from a recognized public authority or public servant verifying identity Signed declaration on the business letterhead stating that the person owns and manages the Bank account held in the Name of the Business


ADDRESS PROOF (any)

Telephone Number / Electricity Bill / Bank Account Statement / Letter from an employer / Ration Card / Lease agreement / Public servant verifying the identity


b: Selling On Flipkart as a Private Limited Company - One of the best approaches to becoming a seller in Flipkart is as a Private Limited Company. This provides more benefits when compared to other business entities as it is easily transferable, permission to take partners, Limited Liability Protection to Promoters and quick scale-up operations.


IDENTITY PROOF (any)

A copy of the Certification of Incorporation of Private Limited Company / Copy of Memorandum of Association / Company PAN Card


ADDRESS PROOF (any)Company Telephone Bill / Company Electricity Bill / Lease or rental agreement


c: Selling On Flipkart as an LLP or Partnership Firm - Another way of becoming a seller in Flipkart is as a Partnership Firm. To start a partnership business/firm, you must register a Limited Liability Partnership. This will provide the benefits of Limited liability protection, easily transferable, separate legal entity and other documents required to become a Flipkart seller quickly.


IDENTITY PROOF (any)

LLP Incorporation Certificate / Partnership Deed / PAN card of the LLP or Partnership Firm / Partnership firm to transact business on its behalf / Partners holding the Power of Attorney with their photographs